What are Rich Snippets?
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Ever Heard of Rich Snippets?
Most likely not !
And why should a business owner know about Rich Snippets?
SEO experts seem to think everyone knows exactly what they are.
But, for business owners, a rich snippet is more likely to be a bit of gossip!
What is it exactly?
Time to explain what they are, why they’re important for SEO and how you can get them for your local business site.
What is a Rich Snippet?
A snippet is a result Google shows to the user in the search results.
An example: I was searching for a good recipe for homemade ice cream and googled it. Google showed me a results list with normal snippets and rich snippets — or rich results as they are now called.
A normal snippet usually looks like this:
This is a simple, run of the mill snippet in Google.
Google shows the title in blue, the URL in black and a description of what the page is about. This is what we call the snippet, the thing Yoast SEO helps you to optimize with our snippet preview.
Why are Rich Results Important in SEO?
Rich results or snippets stand out from the other snippets.
They look much nicer and you’ll instantly know more, just by looking at them.
You’ll know whether other people liked the homemade ice cream and how long it’ll take you to make it.
How Do You Get Rich Snippets?
Google can show rich results or snippets if you add structured data to your site.
Structured data is a piece of code in a specific format, written in such a way that search engines understand it.
Search engines read the code and use it to create rich results.
Adding structured data to your website can be quite daunting.
Yoast SEO WordPress Plugin is can help and does all the heavy lifting for you.
This helps to make your site more understandable for search engines like Google.
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